Pilgrims to a holy shrine in Fatima, Portugal are being given free maps to the shrine which show the Virgin Mary on one side and advertisements for sex objects and aphrodisiacs on the other -thus making the Protugal company behind this brilliant idea the Dumbest Ad agency in the world for 2007.

The maps have raised the ire of thousands of Catholic faithful, according to Reuters.

Representatives of the formerly stupidest ad agency in the world which placed magnetic lights in the shape of bombs near Boston’s major roadways and subway lines to advertise a show on Cartoon Network were severely disappointed but promised to become even “stupider” in the future.