The good news is that any kid with this doll is like sending up a flare to Child Services that an intervention might be warranted.

The Week reports:

Barbie, Mattel’s iconic doll, has seen and done a lot in her 50 years. Now, for the first time, she’s been inked with a tattoo (see photo below). This isn’t Totally Stylin’ Tattoos Barbie who came with benign removable stickers a few years ago. The new “tokidoki Barbie” — designed by Simone Legno, Italian creator of the Japanese-influenced lifestyle brand, tokidoki — has permanent ink running up her left arm and across her chest. Mattel says tokidoki Barbie is a “funky fashionista,” with a pink bob and skull-heart sweater to complement her “trendy tattoos.”

Don’t worry, says Mattel. This Barbie isn’t intended for children.


Who the heck else is going to want this? You’re marketing towards who, other than little girls?