Is New Church Campaign Groovy?

Oy.

I appreciate the efforts of the Diocese of Brooklyn to call people to the Church, but I am not sure this is the right approach.

Is trying to make the Church seem cooler the answer? The Church is timeless and when properly explained, I think that is a very attractive thing. I don’t know if trying make Jesus into a Converse wearing hipster is the answer. It is a very narrow message with a short expiration date, is that how you sell something timeless and universally true?

What do you think?