Ok. It’s official. They’re desperate.

An abortion spa. It’s kinda’ hilarious in that they say that they want to be upfront and aggressive in pushing the word “abortion” but really everything they’re doing with their comfortable robes and hot teas is essentially attempting to obfuscate what they’re doing.

Here’s the thing. You know, in a few months those robes are going to start feeling ratty and stained and they won’t order new ones and they’ll double dip the tea bags to save money. You know why? Because abortionists are there for the money. That’s all. It’s not “rights” or “choice” or anything. It’s money.

The Washington Post

With its natural wood floors and plush upholstery, Carafem aims to feel more like a spa than a medical clinic. But the slick ads set to go up in Metro stations across the Washington region leave nothing to doubt: “Abortion. Yeah, we do that.”

The clinic, opening this week in tony Friendship Heights, specializes in the abortion pill and will be unique for its advertising. Its unabashed approach also reflects a new push to destigmatize the nation’s most controversial medical procedure by talking about it openly and unapologetically.

Plagued by political setbacks in recent years, abortion-rights activists are now seeking to normalize abortion, to put a human face — and in some cases, even a positive spin — on the procedure.

In Los Angeles County, groups recently sent women door-to-door in conservative neighborhoods to talk about their abortion experiences in the hopes of changing minds. A series of Democratic lawmakers have publicly acknowledged having undergone the procedure. And new online projects solicit personal testimonials, including from women who have no regrets about terminating their pregnancies.

At Carafem, staff members plan to greet clients with warm teas, comfortable robes and a matter-of-fact attitude.

“We don’t want to talk in hushed tones,” said Carafem president Christopher Purdy. “We use the A-word.”

The campaign comes as the abortion-rights movement is struggling politically. Since 2010, states have enacted more than 200 laws restricting the procedure and dozens of clinics have shuttered. Groups on both sides agree that antiabortion activists have the momentum, with a simpler message — “abortion kills” — and a gut-level emotional appeal.

It’s not just a message. It’s the truth. There’s no scientific response to that because it’s the truth. You see, pro-lifers use their words carefully. Abortion kills. It’s simple and honest. The abortionists keep using new slogans that they are forced to change because they’re not the truth. So right now they can use the word “spa” but that won’t change what it is. Abortion kills.