Yeah, that whole immortality in the presence of God just isn’t cutting it. We need a gimmick.

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So you’ve been given the responsibility to share the gospel with the world. You’ve been given this responsibility by none other than Jesus Himself. So what do you do? Do you do what the apostles did, strap on some sandals, and bravely face the world with nothing on your back? Nah. You hire a p.r. firm that suggests something so ridiculous as to a social media gimmick about “hot priests.”

So yeah, you can promulgate the good news that Jesus loves you so much that he died for your sins opening Heaven to you or try internet gimmicks.

Anytime a 2,000 year old institution founded by Christ himself is seeking relevance, you know it’s off the rails. Jesus didn’t use focus groups.

It’s like they’ve gone, “Forget the Sermon on the Mount, let’s go for the Sermon on the catwalk!” A bit of spiritual clickbait.

Just get serious, would you?

Because, let’s be honest, the “good news” isn’t complicated, is it? It’s not about how many likes you get on your spiritual selfie. It’s not about whether your priest could grace the cover of a fashion magazine. It’s about something far more profound, far more radical. It’s about that simple, staggering idea of redemption, of grace, of a love so vast it encompasses every single one of us, regardless of our earthly imperfections or our Instagram follower count.

The message, my friends, is that you are loved, you are worthy, and there’s a path to something beyond this fleeting material carnival. That’s the real story! That’s the blockbuster! That’s the revelation! You don’t need a gimmick for that. You just need to tell the truth, plain and simple.

So, perhaps, instead of trying to make priests look like they’ve stepped out of a theological boy band, maybe the Vatican could just, you know, open its heart, open its doors, and shout the glorious, unadulterated, saving truth from the rooftops. It just needs to be heard.