Wow. This is just stupid. Really stupid. Really really stupid.
How could they think that replacing the body and blood of Jesus with Doritos and Pepsi (even if symbolically since it doesn’t seem like a Catholic Church) is a good way to sell product?
It offends because it trivializes an important religious ritual, but it also offends in that these morons actually think this would work.
December 7, 2010 at 12:38 am
Matt,
I'm fine with you thinking that I have it all wrong. You wouldn't be the first:-).
I've been in the protestant world for many years, and Catholic is the last thing I thought I would ever be. I wasn't interested, wasn't considering it, didn't even (frankly) care.
I'm hoping we can have this conversation in heaven. I'm not exactly sure what it will look like, but I'm interested to see.
December 7, 2010 at 4:17 am
By the time I got to this, the ad had been deleted. I am another recent convert to Holy Mother Church. If there is any doctrine Protestants just don't get, it is the True Presence of Our Lord in the Elements of The Eucharist.
St Francis writes that Our Lord did "hide under the form of a little bread for our salvation". Our Lord became the very embodiment of humility, not grandeur or power.
That is why I am Catholic.
December 7, 2010 at 12:19 pm
Wow, you people are trying to invent something that is just not there! That NEVER was a communion. LOOK at the sign shown outside the building "DORITOS AND PEPSI MAX SUNDAY" There NEVER was any inference that was a communion. It was a light hearted fun ad.
You thrust to feel some insult that is just not there. Do you feel outraged by bake sales and kids activities in your church?
December 7, 2010 at 3:44 pm
Anonymous @ 7:19 AM, if you're going to slam Catholics at least expend some effort. Word for word, your spew is identical to the one you left on my blog. Kinda lazy of you, at least have enough respect to tailor your rants to various bloggers/commenters accordingly.
December 7, 2010 at 4:31 pm
I didn't see the ad, don't want to see the ad – I find when I assume the worst, I am usually right. And to Anonymous @ 7:19 AM – if the sign said, "Max," what the heck do you think it's "inferring" if not "Mass." Duh!
December 7, 2010 at 4:41 pm
I would just like to say, as someone who was actually on the set of this commercial, that it is only a submission to a contest and not a commercial done by anyone associated with PepsiCo or Fritos lays. There was much discussion about how the commercial could be shot lightheartedly and not offensively. There were ideas I know that were thrown around and rejected because of fear of it being too offensive. The "pastor", as he is (not catholic priest) is playfully trying to get people back to church, a non-denominational church. We wanted a bunch of religions represented as coming together because of Doritos. Not coming together to replace the body of Christ with Doritos. Some of the religions represented don't even share in the body of Christ. And teh fact that "Max" and "mass" are similar in sounding did not mean one was replacing the other. The soda for the contest is called Pepsi Max. Coincidence only. And as a Catholic who finds the religion silly to begin with, all of you need to stop taking things so seriously. even Jesus must have a sense of humor.
December 7, 2010 at 5:24 pm
There are somethings that one shouldn't have a sense of humor about, sacrilege being one of them. For all you telling us to lighten up, do you even remotely comprehend what the Eucharist is and why we who do believe might find the trivializing of it offensive (especially you, Mr/Ms I find Catholicism silly). Might you all be so cavalier with Jewish of Islamic imagery? I would hope not.
December 7, 2010 at 8:22 pm
It's Ms. And I would be cavalier. Trust me when I say I am the wrong person to get into a religious discussion with. You'd be sorry. Every religion thinks they are better than the other. No one lives their life in the image of God because they are too busy walking around like they are holier than thou. Also, I would like to point out that the cups in which the pepsi max was in was not to us a protestant thing. It was a sanitary issue. No one wanted to be drinking out of the same bottle… Same reason why drinking out of the same cup at mass is DISGUSTING! This was filmed in a non denominational church whose people come together to talk about the bible in whatever way they choose every week. Those people probably have the best understanding of "God" unlike Catholics who go around justifying everything as being a sin.
December 7, 2010 at 8:36 pm
"Trust me when I say I am the wrong person to get into a religious discussion with. You'd be sorry."
WOW! Sounds like you think you have a lot to be modest about.
December 7, 2010 at 9:25 pm
The comments in this thread are rather astonishing. It is fairly easy to conclude that, for many people, nothing is sacred. And if the central act of Catholic Worship is ridiculed, we Catholics must simply not be so thin-skinned.
As to whether Jesus had (has) a sense of humor, I would argue that He did (still does). At the same time His reverence for the Lord's House prompted Him to chase the money-changers from The Temple.
Boundaries, Limits, the Sacred. Imagine those for a while. Not for the benefit of we hypocritical religious fuddy-duddies, but for your own. Maybe your anger and scorn for and at the world, masked as humor, will dissipate in your hardened hearts and cynical eyes.
December 7, 2010 at 9:34 pm
In my experience, the kindest, selfless and most humble people have been Catholic priests. The idea that Catholics consider themselves 'holier than though' is a terrible generalisation and misunderstanding. People who say such nonsense are either hypocrites, incredibly humble people — but then they'd be incapable of saying such untruth or the confused. Now I'm not better than you "Anonymous" but there are many people who are more Christ-like than either of us.
December 7, 2010 at 9:46 pm
"And as a Catholic who finds the religion silly to begin with"
Not to bash this chap too much, but surely considering one's religion silly is irrational? Surely if you know you're doing something stupid, you should in all honesty not do it? What sort of insane thinking is this? My dear friend, you cannot be a Catholic and consider your religion silly, for you cease being a Catholic if you do so. You can't believe something you can't reconcile. I suggest you go back and study the Catholic faith. It's not silly at all.
December 8, 2010 at 6:13 pm
It is silly. I don't practice it for that reason. Merely baptized as one and in more recent years have been failed by Catholicism. I don't need it.
December 11, 2010 at 6:47 am
"Trust me when I say I am the wrong person to get into a religious discussion with. You'd be sorry. (…)No one lives their life in the image of God because they are too busy walking around like they are holier than thou."
Yes, this was definitely an amateur ad. PR people don't make arguments with high-school "you'll regret this" comments or "We only seemed to be mocking your culture because we were following the Health Code." At least the management in my company learned better ways of handling fan-contributed media than Pepsico has.
December 26, 2010 at 6:55 am
Here is the 60 second version that may air on Superbowl Sunday:
http://www.mwvp.com/index.php/blog/detail/fyf
December 27, 2010 at 5:59 am
Here's their youtube version: http://www.youtube.com/watch?v=QpniiSFmOeI
December 27, 2010 at 6:00 am
Youtube Version