Really well done.
December 23, 2013
December 23, 2013 at 4:47 pm
Still don't like this commercial. When all is said and done, the teenager still had his head buried in his phone the entire time. Sure, he made a touching movie in the end, but he still wasn't engaged with his family the entire Christmas. Also, how many people with their heads in their smartphones are actually making and editing movies? Not many. It's a nicely done commercial, but I think it sends the wrong message about teens and technology.
December 23, 2013 at 5:10 pm
I liked the commercial. He was thinking about doing something sweet for his family the whole time and until he made the movie they misjudged him.
December 23, 2013 at 5:36 pm
Cried my eyes out with this one. He was giving a gift as he knew best to do and he was aware of everything…obviously. Kudos to Apple.
December 23, 2013 at 5:52 pm
December 23, 2013 at 7:04 pm
I cried too… 🙂
December 23, 2013 at 8:43 pm
Wow..an advertisement. This blog has found it's calling. Promote ads as content.
December 24, 2013 at 12:08 am
Rather self-serving on Apple's part: "Be not afraid to give your child an iPhone this Christmas." Youths like the one in this ad are usually seeking human connection (texting, Facebook) but they are disconnected from the people in their midst.
December 24, 2013 at 1:23 pm
Well done, yes. Self-justifying and enabling (for the manufacturer and phone-enslaved people) and creepy, yes yes.
Merry Christmas to all!
December 24, 2013 at 3:12 pm
It's better than the "Joe Boxer"/ K-mart jingle bells commercial. At least it is celebrating family rather than exploiting sexuality. (And I am not an apple fan.)
December 28, 2013 at 6:19 pm
I found it touching and it brought a tear to my eye. For all the nay-sayers, not everyone fits into the same mold of how to interact. I saw this teen as someone who is at that awkward stage of life — too old for the little kids, too young for the adults — and he figured out how to touch the hearts of all of them. As someone who is connected to her technology gadgets, I have to say that having one's head buried in the screen seemingly all the time is not in and of itself a bad thing. Not a person I know would accuse me of being disconnected from the real world and face-to-face contact with people. Lighten up — obviously you are connected to your technology; otherwise, you wouldn't be reading this and posting.
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